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Leadership

Leadership

Who runs Data Cablers. Michael Simm & Russell Solts.

Data Cablers is the structured cabling and network infrastructure division of The Specialist Electrical Group, led by the group's two directors: Michael Simm, an electrician who came up through the tools, and Russell Solts, who has spent more than 35 years delivering data and infrastructure projects.

Operations DirectorMichael Simm
Commercial DirectorRussell Solts
GroupThe Specialist Electrical Group Ltd
BasedSEG House, St Albans
Michael's first companyFounded 2010
Russell in contracting35+ years

01 · The directors

Two directors. Both from the tools.

Most cabling companies are run from a spreadsheet. Data Cablers is run by two people who have spent their working lives on site, and who still sign off how every job is delivered and priced.

Operations

Michael Simm

Co-founder & Operations Director, The Specialist Electrical Group

Michael Simm oversees how Data Cablers delivers: the processes, scheduling and quality checks behind every installation, test and handover pack.

Before SEG Group, Michael's own company moved from high-end residential electrical work into data, Wi-Fi, rack builds and AV — the same overlap of power and network that Data Cablers is built around. He introduced photographic audits of every job long before the industry caught up, and brings that evidence-first approach to every cabinet and every link.

Time-served electrician, ECS Black Card & C&G 2391
Own electrical company from 2010
Data, Wi-Fi & rack builds
Photographic audit of every job

Full profile: segplc.com/michael-simm

Commercial

Russell Solts

Co-founder & Commercial Director, The Specialist Electrical Group

Russell Solts leads commercial and finance for Data Cablers and the wider group, so proposals are clear about what is included before anything is signed.

His connection to network infrastructure goes back decades. His business helped BT and Cisco install the original dial-up network in 1999, and designed, installed and commissioned the complete data and copper infrastructure for Calvin Klein's distribution warehouse in Rotterdam.

35+ years in contracting
BT & Cisco dial-up network, 1999
Calvin Klein data infrastructure, Rotterdam
Former ECA Council & Board Member

Full profile: segplc.com/russell-solts

02 · Why it matters

Cabling run by people who build buildings.

Most cabling contractors stop at the patch panel. The directors of Data Cablers have spent their careers on the other side of it — the power, containment and fire stopping your network depends on.

One team

Power and network together

Michael Simm and Russell Solts built Data Cablers inside an electrical contractor on purpose, so the people who install your cabling can also install the containment, supplies and cabinets it runs on.

Done the work

Directors who have held the tools

Michael is a time-served electrician with an ECS Black Card. Russell started out as a lighting technician and apprentice electrician. Neither learned the trade from a spreadsheet.

Clear terms

Commercial terms you can read

Russell Solts leads commercial and finance, so every proposal says what is included, what is excluded and what is tested before a single cable is pulled.

03 · The group

Part of The Specialist Electrical Group.

Data Cablers sits alongside the group's electrical, IT and Wi-Fi businesses. The same two directors lead each of them.

Electrical & renewables

SEGplc

NICEIC-certified electrical contracting, EICR testing, fire detection, solar PV and EV charging.

segplc.com

IT & security

SEG Core

Managed IT, cyber security and Verkada access control and cameras.

segcore.co.uk/leadership

Commercial Wi-Fi

SEGwifi

Wi-Fi surveys, RF design and installation for warehouses, offices, schools and hotels.

segwifi.co.uk/leadership

Verkada practice

Verkada CCTV

Cameras, access control, sensors and licence renewals from an accredited Verkada partner.

verkadacctv.co.uk/leadership

04 · Straight answers

Who is behind Data Cablers?

Who runs Data Cablers?

Data Cablers is led by Michael Simm, Operations Director, and Russell Solts, Commercial Director — the two directors of The Specialist Electrical Group Ltd, of which Data Cablers is the structured cabling division.

Is Data Cablers part of a larger company?

Yes. Data Cablers is a trading name of The Specialist Electrical Group Ltd (company number 11464567), the St Albans electrical contracting group that also runs SEG Core and SEGwifi.

Who is Michael Simm?

Michael Simm is co-founder and Operations Director of The Specialist Electrical Group. A time-served electrician, he has run his own electrical business since 2010 and oversees how Data Cablers delivers every job. His full profile is at segplc.com/michael-simm.

Who is Russell Solts?

Russell Solts is co-founder and Commercial Director of The Specialist Electrical Group, with more than 35 years in electrical and data contracting. He leads commercial and finance for Data Cablers. His full profile is at segplc.com/russell-solts.

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